Posts Tagged ‘Eye Tracking’
Awareness Of Biometric Technologies [CHART]
Many consumers are likely not running out to buy a device with biometrics because such devices are pricey. Indeed, Apple’s iPhone X is the manufacturer’s most expensive device to date.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreEye Tracking Technology & Web Design [INFOGRAPHIC]
This infographic illustrates the fundamentals of how eye tracking technology can inform website design.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreEyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
Read MoreEyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]
While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.
Read MoreLinkedIn Eyetracking [HEATMAP]
Heatmaps of where visitors to LinkedIn profile pages focused their attention.
Read MoreGoogle+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
Read MoreEye Tracking & Gender Differences For Bikini Ads [HEATMAPS]
EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
Read MoreFacebook Users Attention Fixation Order Across Platforms [EYE TRACKING]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
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