Posts Tagged ‘Expert Positioning’
Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
Read MoreWhere Women Get Information About Financial Services, April 2014 [CHART]
People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.
Read MoreMarketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Read MoreConsumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.
Read MoreTop Benefits Of Professional Content On LinkedIn, June 2014 [CHART]
A leading 78% consume content in order to keep up with industry news, while 73% do so to discover new ideas within the industry.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreGoogle Helpouts = Freelance Expertise [VIDEO]
David Erickson discusses Google Helpouts, which will enable individuals to charge for offering their expertise via video conferencing technology.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreGoogle Helpouts – A New Virtual Expert Consulting Platform [VIDEO]
Google Helpouts are built on Hangouts video conferencing technology and Google Wallet to allow experts to charge for virtual consultations.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
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