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Posts Tagged ‘Expert Positioning’

Why People Share Content Online [CHART]

Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.

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Employee Benefits Of Employee Advocacy

The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).

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How B2B Content Marketers Identify Audience Needs

Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.

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Sponsored Social Media Message Effectiveness [CHART]

Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.

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Factors For Trusting Unfamiliar Thought Leadership Content [CHART]

Chart: Factors For Trusting Unfamiliar Thought Leadership Content

What does motivate thought leadership content consumption?

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B2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]

B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.

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Importance Of Social Network Profiles For Careers, May 2015 [CHART]

54% of Americans said social network profiles would be important to their careers in the next five years.

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Psychology Of Social Commerce [INFOGRAPHIC]

This infographic illustrates six dynamics of the psychology of social commerce.

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B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

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How Commercial Insurance Brokers Use Social Media, December 2014 [CHART]

About nine in 10 commercial insurance brokers said they used social media to list credentials and expertise.

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