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Posts Tagged ‘eTailing’

How People Prefer To Get Information, December 2012 [CHART]

Across 18 different categories, postal mail is preferred in 15.

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Likelihood To Purchase Based On Customer Service Satisfaction, Q1 2012 [CHART]

86% of consumers who reported being very satisfied with their most recent customer service interaction with a company were likely to repurchase.

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US Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]

US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.

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eCoupon Reimbursements By Income [INFOGRAPHIC]

RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’

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Demographics Of Likely eCoupon Users [INFOGRAPHIC]

RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’

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Digital Coupon Reimbursements By Region [INFOMAP]

The top digital coupon cities according to RevTrax are Charlotte, N.C.; Rochester, N.Y.; Raleigh, N.C.; Virginia Beach, Va. and Huntsville, Ala.

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Online vs In-Store Purchase Preferences By Product Type [CHART]

Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’

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How In-Store Online Research Affects Purchase Decisions [CHART]

Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).

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How Online Presence Prompts Physical Visits To Retailers [CHART]

Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’

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Mobile Shopping Savviest Cities, 2012 [CHART]

For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.

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