eTailing Archives - Page 66 of 103

CPG Coupon Distribution, 2008-2012 [CHART]

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.

Consumer Money-Saving Strategies, Q4 2012 [CHART]

22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.

Non-Traditional Retail Marketing, January 2013 [CHART]

Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).

Mobile Shopper Activities By Device Type, January 2013 [CHART]

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).

Concern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]

Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.

How People Find Consumer Electronics Reviews, September 2012 [CHART]

Consumers hungry for reviews are most likely to search for them online.

Consumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]

Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.

Why People Want Mobile Apps From Retailers, August 2012 [CHART]

Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.

How Mobile Americans Learn About Shopping Apps, December 2012 [CHART]

Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.

Mobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]

Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.