eTailing Archives - Page 60 of 103

Product Videos As Online Shopping Aids, March 2013 [CHART]

57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.

Retailers Benefiting From Showrooming, March 2013 [TABLE]

Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).

Mobile Advertising Post-Click Behavior, 2012 [CHART]

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

Primary Forms Of Payment To Retailers, March 2013 [CHART]

While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years.

Online Shopping Metrics By Shopper Segment, Q2 2012 [TABLE]

Even though return purchasers and repeat purchasers accounted for only 8% of site visitors, they generated a disproportionately high 41% of site sales.

Frequency Of College Students' Mobile Purchases, November 2012 [CHART]

70% of college students made mobile purchases, and 52% did so at least once a month.

Frequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]

Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.

In-Store Mobile Activities Of African Americans, March 2013 [CHART]

African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.

Top Motivations For Shopping Online, March 2013 [CHART]

Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers cited free delivery.

eCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]

Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.