eTailing Archives - Page 4 of 103

Metrics For Measuring Success Of TV Ad Campaigns [CHART]

Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).

How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.

The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]

Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.

2015 Brands With Most Loyal Customers [TABLE]

Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.

Actions Prompted By Broadcast Commercials, July 2015 [CHART]

More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.

How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.