Posts Tagged ‘eTailing’
Online's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Read MoreTop Retail Site Load Speeds, April 2014 [CHART]
The median load time for home pages of the top 500 US retail websites continues to slow down, clocking in at 10 seconds.
Read MoreUse Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
Read MoreHelpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]
The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.
Read MorePreferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreLocal Purchases By Channel & Age Group, April 2014 [CHART]
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.
Read MoreIndustries Consumers Trust & Distrust With Personal Data [VIDEO]
During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.
Read MoreLocal Search Conversions By Device, April 2014 [CHART]
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
Read MoreLikelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]
Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.
Read MoreWhy People Opt-In To Mobile Marketing Messages, November 2013 [CHART]
The No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.
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