Posts Tagged ‘eTailing’
Search Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Read MoreTop Reasons For Abandoning Shopping Carts, June 2014 [CHART]
The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Read MoreAverage Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.
Read MoreFather’s Day Spending, 2007-2014 [CHART]
The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreUK Prestige Beauty Online Sales By Category, 2013 [TABLE]
Digital sales accounted for just 6.2% of total prestige beauty sales in the UK last year, totaling £102 million ($159.38 million).
Read MoreConsumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]
93% are comfortable getting contacted from brands and suppliers via email.
Read MoreProducts & Services South Africans Buy Online, December 2013 [TABLE]
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Read MoreFrequency With Which South Africans Make Online Purchases, December 2013 [CHART]
Digital buying wasn’t too frequent of an activity, with just 4.0% and 16.3% of internet users saying they did so once a week or month, respectively.
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