Posts Tagged ‘eShopping’
Pinterest vs Facebook Shopper Engagement, October 2012 [CHART]
Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.
Read MoreDaily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Read MoreMost Important Influences In Deciding Where To Shop, March 2012 [CHART]
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
Read MoreRetail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
Read MoreMobile Websites vs. Apps For Shopping, September 2012 [CHART]
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MoreEffect Of Smart Phone Owners' In-Store Research [CHART]
14% of American smart phone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result.
Read MoreDigital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
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