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Posts Tagged ‘eReaders’

Device Adoption Among 50+ Americans [CHART]

Chart: Device Adoption Among 50-Plus

Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.

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US eReader Users By Generation, 2014-2020 [TABLE]

Overall tablet usage skews younger, while ereader usage trends older.

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2015 Brands With Most Loyal Customers [TABLE]

Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.

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Top Brands For Customer Loyalty, February 2015 [TABLE]

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

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Devices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]

Smartphone purchase intent among respondents fell 4 percentage points year over year.

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Connected Devices People Want To Buy, October 2014 [CHART]

Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.

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Consumer Electronics Purchase Intent, December 2014 [CHART]

8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.

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Device Penetration Among US College Students, July 2014 [CHART]

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Weekly Time Spent With Various Devices, March 2014 [CHART]

In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.

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Media Consumption Channels Used By Hispanics, September 2013 [CHART]

US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.

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