Posts Tagged ‘eReaders’
Device Adoption Among 50+ Americans [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
Read MoreUS eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read More2015 Brands With Most Loyal Customers [TABLE]
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreDevices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]
Smartphone purchase intent among respondents fell 4 percentage points year over year.
Read MoreConnected Devices People Want To Buy, October 2014 [CHART]
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
Read MoreConsumer Electronics Purchase Intent, December 2014 [CHART]
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
Read MoreWeekly Time Spent With Various Devices, March 2014 [CHART]
In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.
Read MoreMedia Consumption Channels Used By Hispanics, September 2013 [CHART]
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.
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