Posts Tagged ‘Entertainment Marketing’
Top Planned Mobile Gift Purchases, February 2013 [CHART]
The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so.
Read MoreTop Ten Telecasts Of 2012 [TABLE]
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Read MoreMethods Online Americans Use To Watch TV, June 2012 [CHART]
Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
Read MoreMultitainment Behavior In The US & UK, April 2012 [CHART]
As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.
Read MorePrevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreINTERVIEW: Michael Acton Smith Discusses Moshi Monsters [VIDEO]
The man behind Moshi Monsters, Michael Acton Smith, talks about digital disruption in the children’s toy and entertainment market with Dow Jones’ Gren Manuel at the World Economic Forum in Davos.
Read MoreLive vs. Time-Shifted Television Viewing, Q3 2012 [CHART]
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.
Read MoreGlobal Pay TV Subscribers, 2012 & 2013 [CHART]
An additional 47 million people worldwide signed up for a pay TV package in 2012, bringing the total number of global subscribers to 864 million.
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