Posts Tagged ‘Entertainment Marketing’
Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreMost Frequently Watched Video Content By Generation, November 2013 [CHART]
Millennials are still more likely to be found frequently watching TV shows than any other type of video content.
Read MoreConnected TV Users' Changes In OTT TV Viewing, November 2013 [CHART]
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreSTUDY: Video Games Do Not Affect Behavior [VIDEO]
B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreAverage Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]
By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.
Read MoreShare Of Video Ads Shared Via Social Media By Industry, Q2 2013 [CHART]
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Read MoreEntertainment Advertisers' Mobile Goals, Q2 2013 [CHART]
A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Read MoreValue Of Live Anywhere Pay-TV, October 2013 [CHART]
Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.
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