Entertainment Marketing Archives - Page 30 of 50

Mobile Ad Spending Growth By Vertical, Q3 2013 [CHART]

The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.

Devices Boomers Used To Play Video Games, 2013 [CHART]

Seven in 10 gamers over 50 used a PC to play, while four in 10 used a phone or other mobile device.

On-Demand Video Services Penetration, December 2013 [CHART]

7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.

Social TV Behavior, Q1-Q3 2013 [CHART]

During Q3, 15.4% of adult respondents in the US and Canada claimed to post about what they’re watching, up from 12.8% in Q2 and 11.5% in Q1.

Types Of Online Video Viewed By Generation, June 2013 [TABLE]

Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.

TV & Mobile Multitasking Trends, November 2013 [CHART]

60% of smart phone and tablet owners surveyed during Q3 said they used their mobile device while watching TV, up from 52% in Q1.

Millennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]

Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.

Americans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]

More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.

Multi-Channel Video Provider Subscription Trends, Q3 2012 vs Q3 2013 [CHART]

The top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012.

Consumers' Primetime Video Programming Considerations, November 2013 [CHART]

Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.