Posts Tagged ‘Entertainment Marketing’
HBO Effect: Female Babies Named Arya, 1996-2012 [VIDEO]
The name Arya surged in popularity with girls in 2011 and 2012, after the The Game Of Thrones premiered.
Read MoreThe HBO Effect: Babies Named "Khaleesi," 2010-2012 [VIDEO]
146 Khaleesis were born in 2012, making it more popular as a full name than Betsy or Nadine.
Read MoreAmericans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]
Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreFacebook's Global Social Commerce By Category, November 2013 [CHART]
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Read MoreLong-Form Video Share Of Time Watched By Device, Q4 2013 [CHART]
The majority of mobile video viewing time in Q4 2013 was spent with content at least a half-hour in length.
Read MoreAd Pros Who Have Used Twitter Ads For Social TV, December 2013 [CHART]
22% of US advertising professionals said they’d bought Twitter ads in conjunction with a TV ad campaign.
Read MoreUK Entertainment Sales Share, 2013 [CHART]
Access Services grew their share of entertainment sales by 35.6% to reach 26% of the entertainment retail market.
Read MoreUK Entertainment Sales By Category & Channel, 2013 [TABLE]
Internet-derived sales rose 13.9% year over year in 2013 to account for 60.0% of the UK entertainment retail market.
Read MoreGrowth In US Average Time Spent Using Apps By Category, March 2014 [CHART]
Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.
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