Posts Tagged ‘Entertainment Marketing’
US Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Read MoreUK Multitainment Use By Age, February 2014 [CHART]
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.
Read MoreOlder Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]
Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).
Read MoreGlobal Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreNumber Of TV Channels Average Household Watches, 2008-2013 [CHART]
The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.
Read MoreMillennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
Read MoreTV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
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