Posts Tagged ‘Entertainment Marketing’
Mobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
Read MoreProducts United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]
Health and beauty products are among the least popular items for online purchasing.
Read MoreProducts & Services South Africans Buy Online, December 2013 [TABLE]
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreFast-Growing Consumer Spending Categories, 2013-2018 [CHART]
Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.
Read MoreAttitudes Toward TV Everywhere, May 2014 [TABLE]
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
Read MoreUS Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]
US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreAffluents Expected Spending Changes, March 2014 [TABLE]
US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.
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