Posts Tagged ‘Entertainment Marketing’
Most Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]
The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.
Read MoreUS College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]
College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.
Read MoreMobile App Consumption Increases By Category, 2013-2014 [CHART]
The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreMost Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Read MoreTV vs Video Streaming Service Satisfaction, September 2014 [CHART]
US users of aggregated video streaming on-demand and regular TV provider services are much more likely to recommend their video streaming provider than their TV provider,
Read MoreGmail Tab Delivery & Read Rates By Industry [CHART]
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Read MoreEmail Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreContent On Which People Comment Anonymously By Type, June 2014 [CHART]
40% of US internet users said they had commented anonymously.
Read MoreUS Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
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