Entertainment Marketing Archives - Page 13 of 50

Mobile Streaming By Age Group, December 2014 [CHART]

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

For now, most research time is still spent on PCs.

The most desired connected car features for US digital users are internet-enabled navigation.

Twitter users are more likely than non-users to watch various types of video content during a typical week.

The desire to watch on their own schedule is one of the primary drivers of online video viewing.

Nearly half of 18-34 year-olds watched a show after it had originally aired.

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.

Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.