Posts Tagged ‘Entertainment Marketing’
Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreApp Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Read MoreOrange Is The New Black Fans On Social [INFOGRAPHIC]
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Read MoreSMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Read MoreFrequency Of On-Screen TV App Use, November 2014 [CHART]
The installed base of US connected TVs was at 22 million in Q4 2014, up from 13 million in Q4 2013.
Read MoreFastest-Growing Retail eCommerce Categories, 2014 [CHART]
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Read MoreTeens Daily Time Spent Playing Video Games, October 2014 [CHART]
Just 11% of US teens said the do not play video games.
Read MoreTV Binge- vs Marathon-Viewing Frequency, November 2014 [CHART]
55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently.
Read MoreStreaming Video On-Demand Penetration By Income, November 2014 [CHART]
4 in 10 US TV homes had access to at least one subscription video on demand service as of November 2014.
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