Posts Tagged ‘Engagement’
Mobile Advertisers’ Campaign Goals, Q1 2014 [CHART]
A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal.
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreTop Benefits Of Marketing Automation Tools, May 2014 [CHART]
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
Read MoreMultichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Read MoreEmail's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreFacebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]
Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).
Read MoreBrands’ Most Engaging & Popular Facebook Post Types, April 2014 [CHART]
Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.
Read MoreChallenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreMarketers' Changing Roles, March 2014 [CHART]
Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
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