Engagement Archives - Page 4 of 14

Social Video Advertising Metrics, April 2015 [CHART]

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

Marketing Automation Strategic Objectives, February 2015 [CHART]

Just 24% of marketing professionals worldwide reported using marketing automation extensively.

Social Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]

Research supports the idea that consumers are interested in interacting with travel brands via Facebook.

Top Brands For Customer Loyalty, February 2015 [TABLE]

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

Benefits Of Marketing Automation For B2B, March 2014 [CHART]

An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.

Travel Brand Video Engagement Rates On Social Channels, August 2014 [CHART]

Among this range of new video-sharing networks, travel marketer interest is gravitating toward Instagram.

Nonprofit Communications Trends [INFOGRAPHIC]

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

CEOs' Most Strategically-Important Technologies, January 2015 [CHART]

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

Share Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]

Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.

Desktop Display Ad Viewability & Engagement Metrics By Ad Size, Q3 2014 [TABLE]

970×250 ads had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.