Posts Tagged ‘Engagement’
Top New Developments Affecting Email Marketing, February 2013 [CHART]
Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreTop Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read MoreEffect Of Social Media On Arts Organizations [CHART]
Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.
Read MoreHow Arts Organizations Use Social Media [CHART]
82% of the arts organizations use social media to engage with audiences before, during, and after events.
Read MoreImportance Of Internet To Arts Organizations [CHART]
A majority of organizations consider the Internet and digital technologies very important for promoting the arts (81%).
Read MoreFortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]
Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.
Read MoreTop Benefits Of Set Email Delivery Times, September 2012 [CHART]
Being able to ensure emails arrived during a specific time window increased engagement.
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