Email Benchmarks Archives

Email Benchmarks By Industry [TABLE]

Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report from Epsilon.

Email Reading & Dwell Times, 2011-2018

Once opened, the majority of emails manage to catch the reader’s attention, with 61% of all emails being read for 8 seconds or more.

Email Opens By Hour [CHART]

There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email opens by hour post-send.

Autoresponder Emails Per Cycle [CHART]

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open (96%) and click (39%) rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates.

Triggered Email Conversion Rates [CHART]

Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.

Email Engagement With New Shoppers [INFOGRAPHIC]

Infographic: Email Engagement With New Shoppers

This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.

Email Marketing Benchmarks, 2012 & 2017 [CHART]

Chart: Email Marketing Benchmarks - 2012 & 2017

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.