Email Behavior Archives

Adobe Consumer Email Survey

Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.

Email Open Rate Optimization [INFOGRAPHIC]

Infographic: Email Open Rate Optimization

This infographic by Campaigner illustrates tips to optimize your email open rates.

Email Etiquette [INFOGRAPHIC]

This infographic from Business Backer lists 36 tips for practicing sound email etiquette.

Email Conversion Rates By Day Of The Week [CHART]

Chart: Email Conversion Rate by Day of Week

For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Email Marketing Performance By Time Of Day, Q4 2015 [CHART]

Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.

Email Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]

The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.

Top Email Marketing Tactics Worldwide, February 2014 [CHART]

Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.

Email Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]

68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.

Insurance Email Marketing Deliverability, January – October 2012 [CHART]

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.