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Posts Tagged ‘Education Marketing’

Social Media Response Rates By Industry, Q3 2013 [TABLE]

A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.

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Americans' Views On Honesty & Ethics In Professions, December 2013 [CHART]

American adults have very little trust in the integrity of advertising practitioners.

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Social Sharing Destination Preferences, Q3 2013 [CHART]

About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2.

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Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]

New data from MailChimp supports the case that personalization can drive higher email open rates.

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Affluent Americans' Annual Expenditures, September 2013 [TABLE]

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

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US College Student Demographics [CHART]

After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.

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Most Common Tablet Activities By Age, July 2013 [CHART]

While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.

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Top Social Sharing Channels By Industry, Q2 2013 [TABLE]

Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.

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Social Sites People Share Content On By Content Type, Q2 2013 [CHART]

About half of content shared to social networks was shared to Facebook during Q2.

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Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

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