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Posts Tagged ‘Direct Response Marketing’

Social Media Advertising Objectives, October 2012 [CHART]

54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.

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Key Performance Indicators For Native Video Ads, December 2012 [CHART]

The most common primary key performance indicators were brand lift, sharing and cost efficiency.

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Social Media Advertising Objectives, January 2013 [CHART]

45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.

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Budget Cuts To Fund Digital Video [CHART]

Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.

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