Posts Tagged ‘Direct Response Marketing’
Direct Response Copy That Converts [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the factors that contribute to copywriting that converts.
Read MoreCopy That Converts [INFOGRAPHIC]
This infographic from koeppledirect illustrates how to write direct response copy that converts.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreUS Telecoms Online Ad Spending By Objective, 2014 [CHART]
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
Read MoreUS Financial Services Online Ad Spending By Objective, 2014 [CHART]
In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.
Read MoreUS Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]
US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Read MoreUS Online Ad Spending Share By Objective, 2013-2017 [CHART]
Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear.
Read MoreUS Online Ad Spending Growth & Share By Objective, 2011-2017 [TABLE]
eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.
Read MoreUS Retail Online Ad Spending By Objective, 2013 [CHART]
Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.
Read MoreTop 10 Advertising Sectors In 2012 [CHART]
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).
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