Posts Tagged ‘Direct Mail’
2013 US Newspaper Revenues [CHART]
US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion.
Read MoreMarketing Channels Most Often Used With Email, February 2014 [CHART]
More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreSMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]
SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).
Read MoreCoupon Source Preferences By Generation, March 2014 [CHART]
While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.
Read MoreAuto Ads That Prompted Consumer Research, May 2013 [CHART]
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,
Read MoreSMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
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