Posts Tagged ‘Direct Mail’
Most Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MoreBelow Average Costs Per Lead By Channel [CHART]
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreEffective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreSelect Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
Read MoreIn-Person Interactions The Most Effective Marketing Tactic [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
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