Posts Tagged ‘Dayparting’
Black Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
Read MoreiPhone vs iPad Usage By Dayparts, November 2012 [CHART]
Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MoreTop Benefits Of Set Email Delivery Times, September 2012 [CHART]
Being able to ensure emails arrived during a specific time window increased engagement.
Read MoreMeals & Mobile Email Metrics, October 2012 [CHART]
Mobile email opens are on the rise, and it seems that there are distinct times of the day that are most effective for reaching mobile users by email.
Read MoreiPhone vs iPad Use By Dayparts, November 2012 [CHART]
Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MoreEmail Opens By Daypart [INFOGRAPHIC]
To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.
Read MoreEmail Opens By Hour After Delivery, Q1 2012 [CHART]
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.
Read MoreRetail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreScan Dayparting [CHART]
60% of people scanned from home, according to an April 2012 comScore MobileLens survey.
Read More