Posts Tagged ‘Dayparting’
Mobile App Use By Time Of Day, January 2015 [CHART]
US mobile application usage peaks at 8PM and drops sharply until roughly 4AM.
Read MoreEmail Click-Through Rates By Hour, 2013 [CHART]
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Read MoreEmail Open Rates By Hour Scheduled, 2013 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Read MoreWhy Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Read More9 Blog Marketing Tactics [INFOGRAPHIC]
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Read MoreWhen People Check Their Smart Phones, June 2014 [TABLE]
US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.
Read MoreEmail Metrics By Daypart, Q4 2013 [TABLE]
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
Read MoreDaily App Use By US Android Smartphone Users, H1 2014 [CHART]
Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.
Read MoreTwitter Best Practices [INFOGRAPHIC]
This infographic from Passion Digital highlights the most important best practices for Twitter.
Read MoreMobile’s Share Of Email Opens By Daypart, H2 2013 [CHART]
Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher.
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