Posts Tagged ‘Customer Service’
Top Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreTop 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]
While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
Read MoreShare Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
Read MorePrimary Attitude Toward Companies In Online Mentions, March 2014 [CHART]
Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.
Read MoreFundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Read MoreConsumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]
93% are comfortable getting contacted from brands and suppliers via email.
Read MoreMost-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
Read MoreGM Sends Recall Notices To Crash Victims & John Oliver's Net Neutrality Rant [VIDEO]
Episode 51 of the Beyond Social Media show: David Erickson & BL Ochman discuss GM’s insensitive recall notices to crash victims & John Oliver’s net neutrality rant.
Read MoreUS Companies With The Best & Worst Customer Service, May 2014 [TABLE]
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Read MoreConsumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
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