Posts Tagged ‘Customer Service’
Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]
Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).
Read MoreWhere Consumers & Brands Collaborate, October 2012 [CHART]
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.
Read MoreSocial Media Strategies, October 2012 [CHART]
Marketers appear to value social media more for customer engagement than for reaching new audiences.
Read MoreMost Loved Restaurant Brands [INFOGRAPHIC]
This infographic by the Restaurant Social Media Index attempts to quantify the most-loved restaurant brands online.
Read MoreSocial Business Integration Among SMBs, March 2012 [CHART]
Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreSocial CRM Adoption, September 2012 [CHART]
Adoption of social customer relationship management (CRM) systems is low among marketers, although a significant proportion are planning to use a system by the end of this year.
Read MoreTop Business Objectives For Social Media [CHART]
Better customer engagement is marketers’ top social media business objective.
Read MoreReasons People Consider Switching Mobile Service [CHART]
Ads are the top reason why mobile subscribers who consider switching carriers look at new options.
Read MoreHow Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC]
This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
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