Posts Tagged ‘Customer Satisfaction’
Top 15 Factors Driving Consumer Satisfaction [CHART]
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read MoreMeasures By Which B2B Marketers Are Judged, February 2015 [CHART]
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
Read MoreTop Methods For Marketing To Existing Customers, October 2014 [CHART]
The most common activity is customer and/or user group events, performed by 61% of respondents.
Read MoreDrivers Of Enterprise New Technology Spend, October 2014 [CHART]
Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years.
Read MoreCord-Cutting Intent Among Adult Broadband Users, 2011-2014 [CHART]
Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions.
Read MoreMarketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreUS Consumers’ Brand Recommendations, June 2014 [CHART]
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreTop 15 Retailers By Holiday Customer Satisfaction, January 2014 [CHART]
Amazon and L.L.Bean were the standard-bearers, each with a score of 90 on a 100-point scale.
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