Posts Tagged ‘Customer Retention’
Top B2B Marketing Automation Objectives, April 2015 [CHART]
79% of B2B marketers worldwide used marketing automation.
Read MoreMeasures By Which B2B Marketers Are Judged, February 2015 [CHART]
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
Read MoreTop 5 Online Marketing Success Metrics, January 2015 [CHART]
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MoreDrivers Of Enterprise New Technology Spend, October 2014 [CHART]
Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years.
Read MoreMarketing Programs Salesforce Users Are Investing In, October 2014 [CHART]
Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreTop Retail Revenue Drivers, September 2014 [CHART]
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
Read MoreMarketers' Cross-Channel Marketing Capabilities, May 2014 [CHART]
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
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