Posts Tagged ‘Customer Retention’
Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read More5 Ways B2B Marketers Struggle With Content Marketing
Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.
Read MoreMost Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreTop Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Read MoreMarketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreMarketing Execs' Marketing Priorities For 2014 [CHART]
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Read MoreBenefits Of Real-Time Marketing, April 2013 [CHART]
When it comes to real-time efforts, marketers hope to drive increases in engagement with their often-elusive audience.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreEnterprise Mobile Strategy Objectives, October 2013 [CHART]
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.
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