Posts Tagged ‘Customer Loyalty’
Content Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreBenefits Of Social Media Marketing To SMBs, January 2013 [CHART]
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
Read MoreTop Social Media Marketing Benefits, May 2013 [CHART]
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).
Read MoreCustomer Loyalty To Restaurants, May 2013 [CHART]
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.
Read MoreTop B2B Online Marketing Challenges, 2012 & 2013 [CHART]
BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents.
Read MoreLong-Term Impact Of Customer Experience, April 2013 [CHART]
39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreTop Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]
Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.
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