Posts Tagged ‘Customer Experience’
Top Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]
Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.
Read MoreTop Customer Insight Analytics, May 2014 [CHART]
Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.
Read MoreConsumers’ Top Priorities When Shopping, August 2014 [CHART]
Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).
Read MoreWebsite Users' Experience Expectations, July 2014 [CHART]
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.
Read MoreOnline Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Read MoreTop Retail Brands' Site Load Speeds, 2013 – 2014 [CHART]
The median load time for home pages of the top 100 US retail websites has slowed yet again on a year-over-year basis.
Read MoreMobile Technologies Used To Enhance In-Store Experiences, Q1 2014 [CHART]
There are a variety of factors accounting for the recent buzz surrounding beacons.
Read MoreCustomer Satisfaction Ratings For Portals & Search Engines, 2013 vs 2014 [CHART]
Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale).
Read MoreConsumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]
93% are comfortable getting contacted from brands and suppliers via email.
Read MoreInfluences Over Completing Purchases, June 2014 [CHART]
Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
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