Customer Experience Archives - Page 8 of 20

Enterprises Marketing Budgets For 2015 [TABLE]

Digital marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.

B2B Buyers' eCommerce Purchase Influences, October 2014 [CHART]

Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.

Content Management System Failures, October 2014 [CHART]

Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.

Drivers Of Enterprise New Technology Spend, October 2014 [CHART]

Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years.

How Small Business Owners Use Social Media, July 2014 [CHART]

Connecting with consumers was the top way US small-business owners used social networks for business purposes.

Enterprise Marketing Budgets, November 2014 [TABLE]

Online marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.

Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]

Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.

Companies With A Formal Customer Experience Management Strategy, Q2 2014 [CHART]

35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.