Posts Tagged ‘Customer Experience’
Top Customer Experience Channels, June 2015 [CHART]
Face-to-face communications ranks as easily the most important customer experience channel today.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreTop Ways To Win Customers Back After Bad Experience, May 2015 [CHART]
Roughly 3 in 4 consumers surveyed across 9 countries have experienced their ‘worst customer experience failure’ within the past 2 years.
Read MoreDigital Marketers Top Priorities, 2015 [CHART]
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
Read MoreFinancial Services Customer Experience Channel Priorities, April 2015 [CHART]
Public desktop websites are a greater priority than smartphone apps or public mobile sites when it comes to providing a consistent customer experience.
Read MoreTop Elements Of The Ideal Customer Experience, April 2015 [CHART]
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Read MoreCustomer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Read MoreExtent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]
Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.
Read MoreBenefits Of Customer Experience Optimization, December 2014 [TABLE]
Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.
Read MoreTop Online Marketing Priorities For 2015 [CHART]
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
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