Posts Tagged ‘Customer Acquisition’
Top D2C Acquisition Channels
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
Read MoreTop B2B Marketing Metrics [CHART]
Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven customer acquisition strategies you can employ to grow your business.
Read More9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]
This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.
Read MoreGlobal Mobile App Benchmarks [CHART]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
Read MoreTop Data-Driven Marketing Objectives [CHART]
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Read MoreTop Sources Of New Customers For Local Businesses [CHART]
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreOnline Tactics That Drive Customer Acquisition vs Retention [TABLE]
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
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