Posts Tagged ‘CRM’
Marketing Acronyms [INFOGRAPHIC]
This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.
Read MoreB2B & B2C Customer Data Integration [TABLE]
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Read MoreTop Marketing Topics Consumed By Employees [CHART]
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreBenefits Of Marketing Automation For B2B, March 2014 [CHART]
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
Read More