Posts Tagged ‘Crisis Communications’
Coca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]
David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.
Read MoreReddit Shuts Down Subreddit For Finding Navy Yard Shooter [VIDEO]
David Erickson discusses how Reddit shut down a subreddit devoted to finding the Navy Yard shooter based on the experience of the Boston Marathon virtual manhunt during which innocent people were implicated.
Read MoreGeofedia – Social Listening By Place [VIDEO]
David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.
Read MoreMichael Vick's Image Rehabilitation Campaign [VIDEO]
During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.
Read MoreFedEx YouTube Apology [VIDEO]
FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.
Read MoreGolden Corral Employee Dumpster Viral Video [VIDEO]
Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.
Read MoreCase Study: Miss Utah's Online Reputation Issues [VIDEO]
An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.
Read MoreTop Benefits Of CEO Social Media Use, May 2013 [CHART]
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreSocial Media Strategies, March 2013 [CHART]
61% of large companies agree that their social strategy is connected to business goals and outcomes.
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