Posts Tagged ‘CPG Marketing’
Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
Read MoreAmericans' Spending Patterns By Generation, August 2014 [TABLE]
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreAmericans' CPG Brand Spending, Q2 2011 & Q2 2014 [CHART]
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.
Read MoreCPG Execs' Top Strategic Priorities, July 2014 [CHART]
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
Read MoreAnnual CPG Spending Among Boomers & Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers and the Silent Generation grew at a faster rate than the total market last year and will again this year.
Read MoreAnnual CPG Spending Among Boomers & The Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year.
Read MoreSearch Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
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