Posts Tagged ‘CPG Marketing’
Email Marketing By Industry [CHART]
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreDormant Email Subscribers By Industry [CHART]
The majority of email subscribers tend to be inactive.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read MoreSocial Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Read MoreSocial Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
Read MoreEarned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Read MoreFacebook Advertising Benchmarks, Q1 2015 [CHART]
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Read MoreEmail Marketing Open Share By Device & Industry, Q1 2015 [TABLE]
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Read MoreBrand Adoption Of Instagram By Industry, Q1 2015 [CHART]
Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.
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