Posts Tagged ‘CPG Marketing’
Consumer Attitudes Toward House vs. National Brands By Income [CHART]
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
Read MoreProduct Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…
Read MoreCorpSpeak
Listen to a podcast that illustrates CorpSpeak in action: The use of industry jargon to the extent that you obscure your message.
Read MoreTunheim Partners' Retail & Consumer Highlight Reel
Watch Tunheim Partners’ highlight reel showcasing their public relations work in the retail and consumer goods sector.
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