CPG Marketing Archives - Page 14 of 18

Top Grooming Products Used By American Men, July 2011 [CHART]

For the basics—body wash, shaving tools and shampoo—use is high among males in the US.

Men's Grooming Product Sales Growth, 2011 vs 2012 [CHART]

Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.

Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

Consumers’ Savings From CPG Coupons, 2008-2012 [CHART]

Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.

Beyond Social Media: Octogenarians Gone Wild – Taco Bell's Super Bowl Ad [PODCAST]

This week’s highlights include Octogenarians Gone Wild – Taco Bell’s Super Bowl Ad; No Pictures, Please; Everyday Effects; Cinegraphs, and much more.

CPG Coupon Distribution, 2008-2012 [CHART]

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.

Millennials' QR Code Use By Media & Select Countries, 2012 [TABLE]

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

2013 Edelman Trust Barometer [PRESENTATION]

The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.

Consumer Money-Saving Strategies, Q4 2012 [CHART]

22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.

Top 2012 TV Brand Advertisers By Category [TABLE]

2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.