Posts Tagged ‘CPC’
Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreFacebook Ad Performance Metrics, Q2 2013 [CHART]
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Read MoreeCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read MoreGlobal Facebook Ad Performance Metrics By Type, March 2013 [TABLE]
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Read MoreAverage US Search CPC By Device, Q1 2013 [TABLE]
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.
Read MoreFacebook Ad Metrics, Q4 2012 [CHART]
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.
Read MoreUS Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]
Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.
Read MoreUS Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]
While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.
Read MoreGlobal Facebook Advertising CPC Rates By Device, December 2012 [CHART]
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
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