Posts Tagged ‘COVID-19’
COVID-19 Social Media Use
49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.
Read MoreCOVID-19 Is The Most Important Problem Facing The US
Americans are more worried about getting COVID-19 than they are about experiencing financial hardship as a result of it.
Read MoreDelayed Purchases Due To Coronavirus
nearly a third of US internet users ages 16 to 64 have delayed booking any vacations as a result of the COVID-19 pandemic. Another quarter of respondents have held off on purchasing flights, and slightly fewer have held off buying concert or theater tickets.
Read MoreCornoavirus’ Effect On Local Businesses
More than a third of local businesses worldwide said they’re losing customers as a result of COVID-19, according to a March 2020 survey from BrightLocal, and 27% reported temporarily closing their stores.
Read MorePriority Ad Spending As A Result Of Coronavirus Pandemic
Nine in 10 (89%) advertisers say that the coronavirus pandemic has impacted their advertising efforts, with one-third (34%) reporting they have cancelled a campaign completely before it was launched and another 38% having paused advertising efforts until later in the year.
Read MorePandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreCOVID-19 Driving Buy Online, Pickup In Store Behavior
Findings from the Adobe Digital Economy Index show, that the COVID-19 pandemic is driving consumers to buy online and pickup in-store.
Read MoreCOVID-19 Is Depressing Podcast Listening
According to new data from Podtrac, the coronavirus pandemic is depressing podcast consumption.
Read MoreMedia Consumption Changes Driven By COVID-19
87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
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